Choosing a business name may seem like a daunting task, and there are some very good reasons for why you really need to take it seriously. The name of your business is something that will represent the business itself to the world and how people will get to know about the business and remember it so it needs to be a combination of professional, catchy, simple and unique all at the same time. Coming up with a name that fits all of those points can be difficult, but in this article we will give you some tips that you should definitely use and that will help you choose a business name that fits every category.
Try to find something that has a meaning
When trying to find a name for pretty much anything, the goal is to find a name that has some kind of meaning and the same goes for choosing a business name. When going through a list of names that you are interested, try to for the names that will be able to convey some meaning to the target audience as well as a name that has a lot of positivity to it. A name that is a combination of the two is a name that will help people see what your business is all about. Of course, you can always go for a catchy name in the style of “Yahoo”, but you have to remember that those names will cost you a lot more.
Find something that won’t limit the growth of your business
Look at your business plan and go to the 5 year goal. Is there anything in there about taking your business to the next level and expanding it? Then, when that time comes, you will need to have a name that will work for a bigger business as well. And since the business name is not something that you can change whenever the business grows, you need to choose a business name that will allow the business to grow. For example, if you are currently only selling in one city, don’t put the city in the name itself because that is exactly the kind of thing that will stop the name from fitting the business once it grows. In the same way, if you are currently only selling one type of product make sure that you don’t put that in the name so you are not limited to just that product in the future.
Go online and do a thorough search
When you settle on a business name, the sad truth is that most of the time that name is already taken by someone else. Going online and conducting a good Google search will help you see if that is indeed the case and it will also give you the time to think about what you will do now that you know the name is taken. If you decide to go with the name or a variation of it, it is also important to see that there is nothing negative connected to the other businesses since that could give customers the impression that it is your business in question and not another one.
Coming up with the perfect name can be very difficult. Sometimes it doesn’t even have anything to do with creativity and everything to do with following these simple rules in order to get the best results. And if you already had a name in mind but it doesn’t work with these tips, then we suggest you brainstorm some more instead of risking using a name that won’t resonate with your customers.
— Blogging Guide (@_Blogging_Guide) 18 de febrero de 2018