First, you need to know if your business name is long or short, and whether you have a tagline or not. Know that logos are not just limited to use on websites. They are also plastered on napkins, towels, flyers, business cards and other promotional materials. Experts recommend using a longer name for your logo. Don’t forget that half of the internet users search products and services using their mobile devices. So make sure that the logo is optimized for mobile devices.